M.I.C.E Tourism

Meetings, incentives, conferences, and exhibitions, or Meetings, Incentives, Conferences, and Events (MICE) is a type of tourism in which large groups, usually planned well in advance, are brought together for a particular purpose. Recently, there has been an industry trend towards using the term 'meetings industry' to avoid confusion from the acronym. Other industry educators are recommending the use of "events industry" to be an umbrella term for the vast scope of the meeting and events profession.

What is M.I.C.E service? 

M.I.C.E is a type of tourism which is highly promoted in lots of countries, because its value is much higher than individual tourism or group tourism. M.I.C.E is not the latest trend, basically, it has developed through several stages and different perception of tourism-maker. Eventhough M.I.C.E tourism is new in Vietnam, but  if we exploit this type of tourism effectively then it will probably show significant benefits for tourism services and trading in the future.

  • Meetings

About 15-10.000 guests come together for exchanging information purpose and are often held in commercial venues such as convention center or hotel.

  • Incentives

This activitie aims to reward and encourage groups or individual empoyee for having successfully achieve company’s plan goals. Most of the cost are paid by the company. Beside business meetings, participants coming to the incentive events also have a chance for relaxing and enjoying.

  • Conferences

Basically larger meetings, conferences are usually held for lots of people coming from one or various countries to meet, discuss their mutual interest.

  • Exhibitions

A major event format designed to bring people together in a particular field or a group of people with close relationships in business. They perform their products/services or exhibit for visitors.


When and where is MICE Tourism organized?

The majority of customers using MICE tourism services are large national and regional companies, corporations and organizations. In addition to rewarding employees and gratituding for customers, they need MICE as a form of meeting partners and expanding business relationships.

MICE tourism is usually held at the end of the year or holidays. However, with the requirements of economic development nowadays, the trade is no longer narrow in the MICE national space can be held at any time of year upon customers' request.

MICE venues are diverse, but generally require high-end services such as restaurants, hotels, conference rooms, entertainment venues, shopping centers, and restaurants, where are enough for a large number of guests from several hundred to several thousand. 


Why promoting M.I.C.E in Da Nang?

Da Nang is well-known for its diversity in charming landscapes,  various attractive destinations and cultural heritages can be found in Da Nang: Ba Na moutain, Hai Van pass, Son Tra peninsula, Ngu Hanh Son moutain, Museum of Cham Sculpture, Suoi Luong, Suoi Hoa Eco-Tourism Area and My Khe beach which was nominated as one of the most beautiful beaches in the world by Forbes.

Da Nang was identified as one of the three key-tourism regions in Vietnam. In recent years, Da Nang city has enforced many policies to develop tourism into a pointed economic sector of the city. Generally, the city has attracted over 46 tourism projects with approximately 1,815 million in total investment. International and local tourists coming to Da Nang has increased by 16% annually from 2005-2008.

About the  tourism facilities, Da Nang currently has 162 hotels and resorts, 4 of which are 4-5 star level, 15 hotels are rated 3-star or relevant, the others are 1-2 star level and qualified hotels. Under premium circumstances, Hoang Tra Life Resort, Silvershore Hoang Dat as well as 45 infrastructure-tourism projects  are tensely invested and constructed, raising the total number of qualified rooms to 7000 rooms and Conference Centers along with 500-1000 seats upgrading. With qualified infrastructures and premium facilities, Da Nang city is now ready to deploy M.I.C.E tourism.


Who is organizing the MICE Tourism service?

MICE tourism is a potential market for travel companies and hotels in Vietnam. Recognizing the potential - favorable, difficult - challenging, Brilliant Hotel Danang has confirmed its capacity in providing this type of service: building a diverse destination system, quality assurance. Our staffs are experienced, dynamic and creative to provide our customers with the most reasonable price.

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