MICE is an acronym for the words Meeting (meeting, meeting), Incentives (reward), Conventions (conference – seminar) and Exhibitions/event (exhibition or event). Thus, MICE is a special type of tourism combined with the above-mentioned activities. Depending on the program’s purpose and customer requirements, MICE tourism is organized in many forms and has different construction items.
M.I.C.E

In recent years, we often hear or mention terms such as: Business Tourism, Activities of Meeting & Convention, Incentive Travel (incentive travel). ), Exhibition & Event (exhibition and event), or MICE industry (MICE industry)… Although there are many different types and names depending on the purpose of the organization, most of the above types are are all special products of the tourism industry, which in Vietnam and around the world is commonly called MICE tourism.

What is MICE Tourism?

MICE is an acronym for the words Meeting (meeting, meeting), Incentives (reward), Conventions (conference – seminar) and Exhibitions/event (exhibition or event). Thus, MICE is a special type of tourism combined with the activities mentioned above. Depending on the program’s purpose and customer requirements, MICE tourism is organized in many forms and has different construction items.

When and where is MICE Tourism held?

Most customers using MICE tourism services are large-scale national and regional companies, corporations, and organizations. Besides rewarding employees and appreciating customers, they need MICE as a form to meet partners and expand business relationships.

MICE tourism is often held at the end of the year, holidays… However, with current economic development requirements, trade is no longer limited to the national space. MICE can be held at any time. any year during the year, when customers request it.

MICE venues are very diverse, but in general, that location requires high-class services in restaurants, hotels, conference rooms, entertainment, shopping, and can provide granted to a large number of participants from several hundred to several thousand people

Potential and development direction of MICE tourism in Vietnam

According to the Department of Travel, Vietnam National Administration of Tourism, MICE tourism is always considered potential, businesses and tourism companies need to find ways to more effectively exploit the potential and attractive tour market. This. Because according to calculations by travel companies, MICE tourism brings six times more revenue than conventional tourism.

In Southeast Asia, experts predict that Vietnam is and will be a competitor with Singapore as a destination for MICE tourism services. Popular destinations in our country are the central coastal provinces: Da Nang, Phan Thiet, Nha Trang, two big cities are Ho Chi Minh City, Hanoi… With diverse and beautiful natural landscapes. , rich and long-standing culture, stable politics, open-door policy, and the government’s determination of investment focus as tourism has opened up a great opportunity for travel companies and tourism companies. Professional event organization service provider.

The potential is not small but the challenges are also enormous. That is a system of resorts and hotels that, although invested in, do not ensure the quality of facilities and service. The point systems do not fully cover most items such as lack of luxury shopping areas…

Who organizes MICE Tourism services?

MICE tourism is a potential market for travel and hotel companies in Vietnam. Recognizing the potential – advantages, difficulties – challenges, Brilliant Danang Hotel has affirmed its ability to provide this type of service: building a diverse destination system, ensuring quality. facilities and service methods, experienced, dynamic and creative staff to bring customers satisfaction at the most reasonable prices.